What is 'color fidelity' in graphic production?

• A. The speed of color matching
• B. The degree to which printed color matches the original or intended color
• C. The ability of color to trap
• D. The brightness of inks

Answer: (B)

Color fidelity is about how accurately printed colors reproduce the colors you designed or intended. In graphic production, the goal is for the final print to look the same as the original design under proper viewing conditions, which means controlling color across devices and media. Achieving this relies on color management—calibrating monitors, using ICC profiles to translate colors between devices, working in appropriate color spaces, and proofing under standardized lighting. It’s about ensuring consistency and minimizing color shifts (delta E) from design to print, not about how fast color is matched, nor about color trapping or the brightness of inks.